Consumer vs. Customer in today's E-commerce | Coffee & Conversation: Charles Tidswell

Join Charles Tidswell, Vice President JAPAC at Socialbakers, on the fundamental difference between a consumer vs. a customer, in today's e-commerce. With basic AI already freeing brands from mundane tasks, what's next? Next-gen integrated AI, creating strategic content, micro-targeted to the right audience. It streamlines workflow, gives a better UX (eg. showing users only relevant content in real-time), and even plans the frequency of posting specific content. If the tech is there, what's holding us back?

Filmed in association with Cloud Expo Asia 2019.
#CEASG19 #CCSESG19 #BDWSG19 #IOTSG19 #DCWSG19 #ECESG19 #TFMSG19

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