Online Advertising 101

A search on Google is often where a person’s first experience with a brand starts. It’s an easy way for new members, searching for products or services you offer, to discover and get acquainted with your brand. However, it can be difficult to be found on Google. This is especially true for highly competitive keyword searches.


Purchasing ad space directly on Google allows you to appear among the top results for these keyword searches. It gives you the opportunity to bring in new website visitors who are actively searching for phrases you might not naturally appear for.


Each time someone clicks on your ads, you are charged a nominal fee. One of the big concerns with online advertising is cost control. There are, however, many aspects of your advertising you’ll have control over.


You’ll get to:


- Choose which keyword searches your ads can show up for.
- Set how much you’re willing to pay each time your ad is clicked on.
- Set a daily budget to keep clicks and costs under control.
- Define locations members must be within to be eligible to view your ads.
- Target past website visitors with specific banner ads.
- Advertise to new visitors who are in the market for specific products with banner ads.


The key to success is finding the right combination of strategies and putting the tools to work for you. LKCS’ digital marketers are experts in online advertising and are certified Google Partners. We know the ins and outs of this platform and how to make it work for the specific goals of our clients.


LKCS will continuously monitor and adjust your account on a month to month basis. We test ad copy, refine keyword selections, adjust targeting, and stay within your set budget. We’ll touch base with you on any promotional offers to ensure your advertising includes these updates.


Hear how online advertising can get traffic to your website quicker. If you’re ready to start now, call 1-866-552-7866 to speak with a sales representative today.


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About LKCS:
LKCS provides financial institutions with marketing, graphic design, commercial printing, mailing, internet development, e-marketing, newsletter production, database and one-to-one marketing, statement processing, e-statements and transpromotional marketing services. Our clients have counted on us for unrivaled experience, excellent quality, competitive pricing and superior service for over five decades.

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