Before introducing a new product to a particular region, marketing specialists conduct research and thoroughly study consumer expectations. Manufacturing companies try to adapt packaging designs and product names to meet national peculiarities of the market. So if you think you know exactly how your favorite candy bar looks, try to recognize it in some other country. For example, imagine you arrive in Quebec and decide to go satisfy your hunger in KFC. Only... It's not KFC you're going to - it's PFK! Or did you know you won't be able to visit Burger King in Australia? Yup, the Australian branch is called Hungry Jack. Interested? Here's a fun list of products that look and sometimes sound a bit different depending on the country they’re sold in.
TIMESTAMPS:
Coca-Cola Light 0:36
Lenor 1:22
Olay 1:50
Cocoa Krispies 2:42
Tide 3:21
Mr. Clean 3:58
Burger King 4:43
Vaseline 5:22
KFC 5:38
Axe 6:07
Dove 6:51
Danone 7:20
Milky Way 7:58
Lay's 8:27
Rexona 9:12
Knorr 9:46
Becel 10:12
T.J.Maxx 10:38
Sprite 11:03
#travel #food #brightside
SUMMARY:
- People from Europe tend to get confused when striving to spot Coca-Cola Light in American or British supermarkets. What they might not know is that in these countries, low-calorie Coca-Cola is called Diet Coke!
- When people from Europe, Japan, and Russia wash their clothes, they often use a popular fabric softener called Lenor. But no matter how hard you try to find this product in the US, all you'll see on the shelves will be blue bottles labeled Downy.
- Another product of Procter&Gamble, Tide laundry detergent has not one, but three names! In Central Europe, this product is known by the name "Vizir," and in Turkey, you'll buy "Alo."
- Vaseline, a popular remedy for dry skin, sounds different in Spanish and Portuguese. That's why if you need this product, let's say, in Brazil or Mexico, make sure you ask for Vasenol.
- Dove is a popular chocolate brand you can find nearly everywhere in the world. But if you come to Egypt, India, or the UK, look for chocolates named "Galaxy."
- People from Europe are used to the chocolate-covered bar, Milky Way, which is wrapped in blue packaging with little white stars. But if you want to munch on the same bar in the US, search for the one called 3 Musketeers.
- Few people know that modern-day Lay's first appeared in the UK under the name of Walkers more than 70 years ago! And guess what? In Great Britain, they still crunch Walkers!-
- The Rexona brand, which produces world-known deodorants and antiperspirants is called Degree, in South Africa - Shield, in the UK and Ireland - Sure, and in Japan and South Korea - Rexena.
- Ever heard of low-fat margarine called "Becel"? Nope? And how about the one called "Promise"?
- A renowned American retailer, T.J. Maxx, miraculously turns into T.K. Maxx once you go to Europe.
- In China, you won't find a bottle of Sprite, even if you try really hard! But pay attention to the drink called "Xuebi" - it's the same soda so many people are crazy about.
Music by Epidemic Sound
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