Herain Oberoi came up through the Product Marketing ranks at companies like Microsoft and BEA and now is a GM of the Database, Analytics, and Blockchain business unit at Amazon. Here's his advice on how to become a better messaging and positioning guru: 1) Pick a framework for storytelling and messaging/positioning 2) Practice Practice Practice 3) Have deep empathy for the customer. Real World Product Marketing uses case-based learning to help marketers become better at their craft of messaging and positioning, how are you practicing?
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