Entrepreneur Snatches Their Attention When They Discover His SECOND Business! | Dragons' Den

Steve Ransom pitches his 'Brighter Bikes' brand, enabling cyclists to maximize their road safety with the invention of helmet and handlebar indicator lights - he's seeking a £90,000 investment in return for a 20% equity stake but Dragons want a piece of his sister company too...

An international sensation, Dragon's Den features entrepreneurs pitching for investment in the Den from our Dragons, five venture capitalists willing to invest their own money in exchange for equity.

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