Don't be Homer - 3 tips for Product Owners

Are you working with a Product Owner (or you may be one yourself) and have been in situations where decisions were made about a product/service without data or evidence that it was beneficial for the customer?

We've seen it too many times though the responsibility of bringing the voice of the customer doesn't fall squarely on just the Product Owner's shoulders, but also the responsibility of the project team members.

We're going to use the Simpson's episode titled "O Brother where art thou?" to show that getting the voice of the customer in the room can make a massive impact on the quality of the product/service.

Audience: CX practitioners, CX managers, Product Owners / Managers, CCO's, CEO's, Customer Experience Executives

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