The New Normal: Parents, Teens, and Mobile Devices in Mexico

A new study, The New Normal: Parents, Teens, and Mobile Devices in Mexico, from USC Annenberg and the media and family nonprofit Common Sense, surveyed parents and teens in Mexico to better understand the ways Mexican families engage with their digital devices. Following previous studies in the United States, Japan, and the United Kingdom, Mexico is the fourth country included in the global mapping project designed to advance a cross-cultural exploration of family digital media engagement.

At the event — at the Centro de Cultura Digital in Mexico City on Oct. 1 — USC Annenberg Dean Willow Bay and Common Sense CEO James P. Steyer shared and discussed the results of their latest study with the panelists, as well as an audience of nearly 100 Mexican media, government officials, academics — and of course, parents and teens.

This is an excerpt of what they discussed.

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