Customers Chase After Deals and Are Not Loyal to Salons These Days | Salon Owner Solutions

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There's a belief in our industry today that customers are no longer loyal to salons and chase after the latest deals… but this could be the worst way to approach your salon growth and marketing if you want to be consistently profitable and create impact.

And look, I totally get why you may think this. Times have changed and so has customer behaviour and expectations. Everyone tells you that people don’t care and go to the next deal-offering salon. Heck, you may have even lost customers who are doing this too!! So, it’s easy to fall into thinking this.

However, believing this is a trap to avoid if you really want to grow your business and retain new customers plus encourage retention.

So think about this… Do salons that successfully retain customers and build on referrals think that loyalty is dead? Do they ignore the customer experience because they don’t think customers value it? Do they offer deals to keep customers coming back?

No, they strongly hold on to the belief that their customer experience is the most important structure in their business. They build connection with their ideal customers and keep delivering to them just what they want and need.

And if you jump on the ‘no ones loyal these days’ bandwagon and ignore your customer experience, you could lose your existing customers to salons that prioritise connection, plus not attract quality new customers too!

So, how do you get customers to keep coming back to you and value your salon like the salons who have mastered connection, and build month after month without offering deals?

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