What does retargeting or remarketing on Facebook or Google mean and how do we use it? BXM Explains

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This is one of the most interesting of developments for marketers or clients who want to recruit the right audience for conversions. Each site will provide you a notice that a small script is installed on the website that tracks your interest and information. Prior to a few years ago, this was covert. Now it is a public notice. These scripts are called Cookies. Facebook calls this a Pixel. Each website you visit now can use this information to place advertisements back to you when you are visiting other websites or popular social media sites.

When the customers return you have yet one more opportunity to convert that person into a buyer and cause a conversion. Which means more sales and happy faces.

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About BXM
Our goal is to give color, life, sound, and voice to your vision of a successful business. We are a digital marketing agency that thrives in the technology environment of today. BXM is a stellar team of designers, developers, social media experts, writers, and technical professionals.
Our mission is to work closely with you and your company to create vibrant, integrated campaigns that give life to your goals.

BXM Marketing has been providing integrated digital marketing solutions since 2013. We bring cutting-edge thinking, creative execution and professional excellence to every project, and invest our full attention to understanding your needs to the fullest. We believe digital marketing campaigns need to ignite emotion in order to spark action,
and that’s why we strive to create make every campaign completely human, regardless of the digital means that we use to promote it.

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