It begins with a smiling teen boy, opening his locker to retrieve the "perfect" backpack that his mom bought him. It ends with a young girl, in tears, texting a goodbye to her mother as a door opens and foot steps approach. The "Back to School Essentials" public service announcement, which debuted Wednesday morning, purports to show off the items every student needs to have in the new school year. But in reality, it`s a chilling battle cry against school shootings which stresses that these acts of violence can be prevented.
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