People buy from people. Whether you’re selling services or widgets, the same holds true.
What does that mean for corporations?
Corporations need to recognize the importance of personal branding.
Think about Nike… Nike creates content around athletes telling their stories about how Nike products help them run further, run fast, and jump higher.
The inspiring stories connect us emotionally to the athletes, which then leads to us emotionally connecting with Nike.
If you’re lost as to where to start with creating content that supports building your personal brand, here are a few places to start.
Think about:
- Who you are
- Who you serve
- What your promise is
- Why your promise matters
- How your promise is fulfilled
What are your thoughts on using social media to create a personal brand?
Do you think it’s always going to be as easy to create and share content at such a low cost (with most of the cost being time)?
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If you want step by step in instructions on how to create content that sells, be sure to join my course ( Fair warning, the course closes September 24th, 2019!
#accountingandaccountants #sales #marketing #digitalmarketing #entrepreneurs #bookkeeping #tax #accountingKatie Thomas, CPA is a marketing, and technology advisor for professionals in the accounting industry. Katie empowers firms of all sizes to thrive in the age of digital disruption through agile process development and the strategic implementation of intelligent software solutions.
Contact:
Email: katie@katiethomascpa.com
Website: www.katiethomascpa.com
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