Poor air quality has become a widespread risk to human health. According to the UN, 92% of people live in places where pollution exceeds recommended limits. While we spend much of our time indoors - on average, about 16 hours a day* - this only makes matters worse. Due to inadequate ventilation, the concentration of harmful pollutants indoors can often be up to five times higher than outdoors*. This doesn't have to be the case. And we can undertake efforts to improve people's wellbeing at home. We aim to optimise people's home environments, helping them eliminate dirt, dust, allergens and pollutants so they can breathe higher quality indoor air.
To guide us towards our target, we will seek to drive product innovations, educate consumers, undertake further research, and form meaningful partnerships. Our focus areas for Better Home Environment are:
-Understand and improve indoor air quality and climate
-Enable consumers to effortlessly remove dirt and dust from floors and surfaces
-Work with connectivity and automation for continuous monitoring and optimisation of the air quality in the home environment
* Source: BEAMA - My health
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