Ep. 34 Site And Landing Page Optimization

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Introduction to The Marketing Lyfe Podcast Ep. 34

Episode 34 of the marketing life podcast. This is Taylor Timothy, your host. And today we're going to be talking about site optimization and landing page optimization as well. So let's not waste any more time

right in. So we are going to be talking about a few things today. We're going to be talking about images. We're going to be talking about above the fold. We're going to be talking about the five second test. We're going to be talking about web hosts, we're gonna be talking about mobile optimization. We're going to be talking about sliders on your website. We're gonna be talking about load speeds and we're going to be talking about custom coding websites. So basically starting off today with images, what am I talking about? Images. So using images on your site, using images on your landing page. One of the biggest problems I see across the board, and I know a lot of marketers see this too, is that people use too big of images on their websites. So they're using like almost the raw files, you know, these images or you know, eight k, four k size images that the website has to load.

And so this is one of the biggest problems I'm seeing across the board is using too large of images. So there's a balance between having your images too big and cutting the quality down too. So you have to find that happy medium of image size. And maybe you sacrifice a little bit of quality in the image to make sure your load speeds are faster. So kind of what I have found, um, with images is using images on the width around 1200 and the height is around 700 pixels. And then the image quality is usually 50 kb to like 80 kb. So these images are a lot smaller. They're going to look beautiful on a mobile side, on desktop. They're not, maybe not look, you know, super clean and crisp, but you know, it's all about those load speeds and making sure those, that website or landing page loads fast enough.

So that's the first thing is images go make sure your images are looking great. They're not too big and your load speeds are faster because of your images. The next thing we're going to talk about is above the fold. So one of the things that we see across the board, the I've seen is basically nothing is above the fold. So what is above the fold? So right when you get on a landing page, you need to make sure all your call to actions, all the most important information. Your basically make sure that your USP, your unique selling proposition is up there above the fold buttons above the fold and maybe your video as well as above the fold. So on desktop basically you shouldn't have to scroll down. Everything should be right there in front of your face. Now flipping over to mobile, this same thing needs to apply.

So making sure all of your information that is most important, what you're trying to get people to download, you know, a free consultation, whatever it is, make sure all of that information is above the fold on mobile and over on desktop. Realize that mobile is taking over. We see an increase every day of more mobile users. On our websites. So make sure that everything is above the fold. The next thing we're going to talk about is the five second test. So what does the five second test? The five second test is kind of going with above the fold. The second they land on your website within five seconds, they need to know what your business is, what they do. They need to see your unique selling proposition right when they get on your landing page. So making sure that you can identify the business, the offer, you know, within five seconds.

You know, keep it simple and this is also going to help your, your conversions go up as well. Um, making sure you can pass the five second test. The next thing I want to talk about is web host. So I know a few episodes back, I talked about web host on episode number 30 recently, making sure you guys have a good web host that's going to help your website load really fast. So crappy web hosts, a lot of times your site's not going to load fast. You can do all the right things to make sure that your website is optimized properly, but your servers are not allowing to have your website load fast enough. So make sure you guys go out there, get a good web host, make sure that your sites are going to be loading fast enough for your users. So good web host is that's going to wrap that one up.

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