public relations for artists | how to get featured in magazines

A lot of artists ask me how to get featured in magazines and the answer is of course public relations (for artists). And yes there are different options for artists then for other businesses. In this video I share both the most common mistakes with public relations within the arts as well as one of the most underused tips when it comes to public relations for artists.

Most artists want to go for the quick fixes and just send mass e-mails to journalists in the hope they will get covered. This is one of the most common mistakes when approaching journalists. This approach is a very short term oriented approach and doesn't actually build relationships with journalists. Often times you even burn your relationships with those journalists by being to aggressively oriented towards the one size fits all approach.

The best paths for your #PR approach in the fine arts is the path least taken. And often times this path is the hardest path. A rule of thumb in life is that the harder something becomes the less saturation that path will have and therefore often times the more effective it becomes. Whenever you're thinking about how artists get into magazines, you should be thinking what the least traveled paths are. Understanding how to get your art published goes hand in hand with understanding how to bring value to the decision makers that will decide rather or not your art will get featured in magazines.

In other words the question 'how to get magazine coverage?' is answered by another question: How to bring value to journalists. And this is exactly the question we cover in this video. Make sure to subscribe because we will be posting several videos/week so that you can spend time learning how to sell your art properly.


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#DriesKetels

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