[One Question] Grabbing Attention with Daniel Harmon Co-Founder of Harmon Brothers

Daniel Harmon is the co-founder and creative visionary at Harmon Brothers - where they use storytelling, humor and direct response to create social videos that sell products. They are behind some of the most viral ads and have collectively driven more than one billion views, over $300 million in sales, and revolutionized the way products are marketed. They have created Internet advertising blockbusters including Squatty Potty, Purple Mattresses, Chatbooks, FiberFix and Poo~Pourri to name a few.



Here’s a glimpse of what you’ll learn: [1:40] Jeremy introduces his guest, Daniel Harmon. [3:30] How Daniel and his brother create captivating videos. [8:20] Creating a good call to action. [12:15] A low moment in business for Daniel. In this episode… What does it take to make your business stand out by grabbing attention on the marketplace? Should you just go for shock value, or is there a better approach? On this episode of Inspired Insider, you’ll hear from innovator and business leader Daniel Harmon. In his conversation with Jeremy, Daniel opens up about how he and his brother create captivating videos, what it takes to create a good call to action, challenges along the way, and much more. If you want to know how to stand out in a crowded field - this is the episode you don’t want to miss!



When you think about some of the most successful and attention-grabbing marketing campaigns, you usually don’t think of the whole testing process. Did you know that testing and adjusting based on audience feedback is a critical aspect of grabbing attention? Think about all the money that was wasted on Super Bowl ads last year because they failed to test their content with actual customers! Don’t let your messaging come across as boring and flat - learn how to seek feedback and adjust your approach accordingly. Make sure to check out the link to Daniel and his brother’s website located in the resources section at the end of this post.



Grabbing attention won’t do you any good if your target audience doesn’t know what you want them to do afterwards. Imagine watching a funny and engaging video that leaves you wondering - what was the point? That is the wrong message to send to your prospective customers! If you want to reach the right audience - you’ve got to be willing to make the ask and help them get there. It might be worth it for your business to try giving away samples or connecting your offer with a money back guarantee. The saying holds true - if you want something you've never had, you must be willing to do something you've never done.



Resources Mentioned on this episode From Poop to Gold - Podcast From Poop to Gold - Book Write Ads That Sell - Harmon Brothers University Harmon Brothers Intro Music by Kidd Russell Sponsor for this episode Rise25’s mission is to connect you with your best referral partners and customers.



We do this in 3 ways…



Our Done for you Media - We help your company completely run and launch your own podcast. we distribute your show across more than 11 different channels including a dedicated blog post and social media. You simply show up and talk and we do everything else. Our team has been working with podcasters since 2009. I personally credit podcasting as the single best thing I have done for my business and my life. It has allowed me to connect with the founders/ceo’s of P90x, Atari, Einstein Bagels, Mattel, Rx Bars, and many more. Besides making best friends and finding my business partner..podcasting has led to relationships with countless customers and referral partners. Our Done for you Lead Generation- We manually send a consistent flow of customized outreach messages to your ideal clients and referral sources that you want to connect with to generate more business and clients - this is not paid traffic by the way. Our Done for you VIP Events - We do live in-person VIP Days and receptions. These are 100% outsourced VIP days for software companies and conference organizers so we can help you serve your highest level customers. It may or may not involve Elvis costumes - See video Rise25 VIP Days have a proven track record of helping companies to get more referrals, increase retention with their VIP customers, and get more engaged new customers without adding extra work to that company’s plate.



Rise25 has hosted VIP events in cities such as Austin, Chicago, Santa Barbara, San Diego, New York, Sonoma, and Las Vegas to name a few.



Since these each require a lot of humans to do the work we have limited bandwidth and only want to work with the right company. so if any sound interesting to you go to Rise25.com and contact us or email support (at) rise25.com.



If your company wants to attract and connect with your highest level customers and referral partners then you can learn more and contact us to find out if your company qualifies at Rise25.com.



Rise25 was cofounded by Dr. Jeremy Weisz and John Corcoran.

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