Collusion is a non-competitive, secret, and sometimes illegal agreement between rivals which attempts to disrupt the market's equilibrium. The act of collusion involves people or companies which would typically compete against one another, but who conspire to work together to gain an unfair market advantage. The colluding parties may collectively choose to influence the market supply of a good or agree to a specific pricing level which will help the partners maximize their profits at the detriment of other competitors.
Collusion can take many forms across different market types. In each scenario, groups collectively obtain an unfair advantage. One of the most common ways of colluding is price fixing. Price fixing occurs when there are a small number of companies, commonly referred to as an oligopoly, in a particular supply marketplace. This limited number of businesses offer the same product and form an agreement to set the price level. Prices may be forcibly lowered to drive out smaller competitors or may have an inflated level to support the interest of the group at a disadvantage to the buyer. Overall, price fixing can eliminate or reduce competition while also leading to even higher barriers for new entrants.
Collusion may also happen if companies synchronize their advertising campaigns. In this case, the partnering businesses may wish to limit the consumers’ knowledge about a product or service for an added advantage.
In the financial industry, collective partnering through the use of insider information can also be a type of collusion. Colluding groups may have the opportunity to gain several advantages through the sharing of private or preliminary information with one another. This financial collusion can allow the parties to enter and exit trades before the shared information is publicly available.
Collusion does not necessarily have to involve an explicit agreement or communication between firms. In oligopolistic industries, firms tend to be interdependent in their pricing and output decisions so that the actions of each firm impact on and result in a counter response by the other firm(s). In such circumstances, oligopolistic firms may take their rivals’ actions into account and coordinate their actions as if they were a cartel without an explicit or overt agreement. Such coordinated behaviour is often referred to as tacit collusion or conscious parallelism.
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