But Business Insider reports that many Whole Foods shoppers claim that they aren't saving much money with Amazon's Prime member discounts.
One shopper said, "They are building a full consumer profile on us in the guise of a discount."
Spencer Somers said he stopped scanning his Amazon Prime member code at Whole Foods because "...it wasn't worth the under $1 savings."
This week Amazon announced that they would slash prices by 20% on hundreds of items and double the number of Prime-member deals available at Whole Foods.
This includes over 300 Prime-member in-store deals coming in a few months, like a 40% discount on asparagus and strawberries.
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